Mass Media Research 9th edition

ISBN:143908274X

ISBN13:9781439082744

Publisher:CENGAGE Learning

Authors:Roger D. Wimmer, Roger D.(Roger D. Wimmer) Wimmer, Joseph R. Dominick, Joseph R. 51116

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Mass Media Research Description

Mass Media Research 9 Edition Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.
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